DASHI EGG SAND by WTNB coffee & studio in the HOUSE

Announcing the WTNB coffee & studio in the HOUSE "DASHI EGG SAND" package design by Yuta Takahashi.

This wrapping paper that gives off the soft image of gently enveloping the whole package is reminiscent of the texture of a rolled Japanese-style omelet and the warmth that goes into its handmade form. Graphics that abstract rolled Japanese-style omelets are printed in three colors. These are expressed in ocean colors, which are symbolic of each of the eggs, the secret sauce, and the store.

It is designed such that there is a sense of direct communication from the instant you pick it up, with a symbol in the shape of a rolled Japanese-style omelet. The product name uses a modern roman style with a distinctive contrast, expressing the passion of the creator and the feelings for craftsmanship.

The package uses water and oil resistant paper with a special coating. It is made aiming to be kind to the environment, avoiding the use of plastic and films. The package is designed in the image of making the experience of food itself is made into an art and to allow you to feel the happiness and vigor of people who enjoy food. It shouldn't be regarded as a mere "container", but instead as a "plate" that enriches one's life, with the design made to reflect the passion of the creator.

Yuta TakahashiによるWTNB coffee & studio in the HOUSE "DASHI EGG SAND"のパッケージデザインを発表。

パッケージ全体を優しく包み込む様な柔らかな印象の包装紙は、出汁巻玉子サンドの食感と手作りの温もり感が連想される。出汁巻玉子サンドを抽象化したグラフィックスは三色で印刷。それぞれ卵、秘伝のタレ、同店を象徴するカラーである海の色を表現する。

手に取った瞬間の直感的コミニケーションを意図し、出汁巻玉子サンドの形状をしたシンボル、商品名にはコントラストが特徴的なモダンローマン体を使用し、作り手の情熱と職人技にかける想いをステッカーで表現した。

パッケージには特殊コーティングが施された耐水耐油紙を使用。プラスチックやフィルムを使わない環境に優しい素材を目指した。食という体験そのものが芸術化し、食す人々の笑顔や活力が感じられるパッケージをイメージ。単なる「容器」と捉えるのではなく、生活を豊かにする「皿」と捉え、作り手の情熱を写し出すデザインを行った。